Every year, nearly 9 million tonnes of food are wasted in France. Faced with this reality, the government has made the reduction of food waste a major focus of its policy. The aim is to reduce food waste by 50% food waste by 2025, particularly in distribution.
An ambitious challenge that involves the creation of national label against food waste, This is an initiative designed to distinguish businesses that are genuinely committed, whether they are large chains, short circuits or producers on platforms such as Regioneo. It's an initiative that offers consumers a reliable benchmark for supporting responsible businesses.
Foundations and obtaining the anti-food waste label
The anti-food waste label is part of the AGEC law (anti-waste for a circular economy), in particular article 33. It applies to all distributors, whether independent or integrated, supermarkets, wholesalers or food retailers, and remains open to any individual legal structure, including local shops and specialist platforms such as Regioneo.
The label is based on three levels:
- Level 1 star The initial commitment to reduce waste
- Level 2 stars : setting up solid, controlled processes
- Level 3 stars setting an example with pilot actions and measurable results
Each establishment undergoes a full audit to assess its waste, implement an action plan and measure its annual progress. Certification is valid for three years, and is followed by regular audits prior to renewal.
For local producers and traders on marketplaces such as Regioneo, this label recognises both their individual efforts (stock reduction, anti-gasp offers, donations) and their collective practices through advanced management tools.
More details are available on the dedicated AFNOR page.
A closer look at the 17 criteria of the Anti-Food Waste Label
The label is based on an audit structured into 17 criteria, divided into 4 main categories, which reflect the requirements of the law: global performance, purchasing and manufacturing, marketing and returns management.
1. Overall performance in the fight against waste
- Setting up a annual diagnosis and detailed monitoring of food loss rates.
- Drafting a action plan including the setting of quantified and measurable objectives.
- Deployment of monitoring indicators accessible to all team members.
For example, a retailer using the Regioneo platform can easily track its anti-waste offers thanks to its reporting tools and centralised stock management.
2. Supply, purchasing and manufacturing: upstream under control
Here, the challenge is to align the purchasing policy with the fight against waste. This involves :
- Adapt your sales policy to anticipate demand.
- Optimise order management to avoid overproduction.
- Develop anti-waste partnerships with your suppliers to recover or recycle unsold goods.
- Train staff and make them aware of good practice, including the specific management of short-lived products.
Regioneo's catalogue management means you can quickly adjust the quantities available and create attractive anti-waste batches in just a few clicks.
3. Intelligent marketing: sell before you throw away
- Developing shelves dedicated to the sale of products with short sell-by dates or sell-by dates that have expired.
- Highlight special anti-gaspi offers on all communication media (website, newsletter, posters).
- Propose solutions for sticking or rapid destocking to avoid unnecessary destruction.
Initiatives such as adding value to «imperfect» fruit and vegetables or implementing special offers to avoid food waste are all good practices that have been rewarded.
4. Managing unsold stock: priority to donation and recovery
- Organising systematic donations from associations or food aid organisations.
- Ensuring the traceability and security of donations, from collection to distribution.
- Prioritise processing or sale in batches, before animal or energy recovery.
- Controlling the management of bio-waste and raising awareness among all those involved.
Regular monitoring of the breakage rate and the transparent recovery of as much discarded food as possible will enable progress to be made, the minimum 30 points required to be achieved and the hope of a special mention.
To find out how managing waste-free offers can boost your credibility and support your sales in short distribution channels, Regioneo offers turnkey solutions in its advice section for create an e-commerce site for short-line producers.
The anti-food waste label recognises and rewards retailers, producers and platforms that take action at every stage of the product chain. For players in the online short circuit, To be awarded this label is to provide concrete proof of our commitment and to increase consumer confidence.
Regioneo provides a full range of functions to meet the needs of the majority of 17 label criteria, from the creation of anti-gaspi offers to team training.
Adopting the anti-gasp spirit not only means contributing to a more responsible world, but also paving the way for national recognition in the service of a fairer, more sustainable and more transparent food model.
FAQ
What types of organisations can apply for the anti-food waste label?
All food distributors, from supermarkets to independent retailers, platforms and wholesalers, with individual recognition for each establishment with its own legal personality.
Is it compulsory to give away unsold goods to obtain the label?
Yes, the official hierarchy obliges us to prioritise the donation of unsold food fit for human consumption before any other form of recovery.
What are the obligations in terms of staff training?
A regular awareness-raising and training programme is essential for all employees involved in the supply chain and the sale and donation of foodstuffs.
If the business is part of a network or chain, can the retailer apply directly?
No, only establishments with their own legal personality can apply, not head offices or groups as such.
How does Régionéo facilitate the application of these criteria?
By centralising the management of orders, stock and special offers, while making it possible to create and monitor anti-gaspi batches and donate-assos partnerships.
