Direct sales of fruit and vegetables have seen unprecedented growth in France in recent years. Faced with environmental concerns, the search for healthier food and the desire to supporting local producers, More and more consumers are turning to this short-distance purchasing method.
Buying fruit and vegetables directly from growers offers many advantages for both consumers and farmers.
What is direct sales of vegetables?
This is a marketing method in which farmers sell their produce directly to consumers, without going through the supermarket chain. This can be done on the farm, at markets or via specialised platforms.
4 good reasons to buy your fruit and vegetables direct from the grower
Buying directly from producers means better control of food quality, of supporting the local economy and reduce food waste. It's a great way to get people to change their habits and adopt an increasingly responsible and sustainable approach to consumption.
Direct sales to reduce waste
Every year, tonnes of fruit and vegetables are wasted because of the overly strict aesthetic criteria imposed by supermarkets. By buying direct, consumers have access to fresh, tasty produce, whether perfectly sized or not. This enables producers to sell a larger proportion of their harvest, thereby limiting losses.
In practical terms, ugly fruit and vegetables become valuable products for the producer and valued by consumers. So why deprive yourself?
Attractive rates and fairer remuneration
Short distribution channels reduce the number of intermediaries, which benefits both producers and consumers. Producers can set fairer prices for their work, while buyers benefit from fresh produce at prices that are often more competitive than those in supermarkets.
Of course, for consumers, this requires a greater «effort», as they have to travel to a producer just to buy their fruit and vegetables, and accept that these do not necessarily correspond to the standards of the supermarkets. But one thing is certain: it's worth the effort.
The short circuit: an ecological approach
Opting for direct sales, It also means choosing a more environmentally-friendly way of consuming. By limiting the number of intermediaries between producers and consumers, as well as considerably reducing costs, it also limits the ecological impact: less transport, less packaging and therefore less environmental impact.
Favouring this type of consumption allows us to make the most of local produce and perpetuate more sustainable agriculture, while limiting our carbon footprint.
Increasingly committed consumers
Today's consumers are looking for authentic, local products produced by farmers who share their values. Concerns about food quality, supporting small producers, Ecological impact and the reduction of waste are at the heart of new consumer habits.
Thanks to short distribution channels, everyone can play an active role in the transition to more responsible eating. With growing demand from both consumers and producers for these new ways of eating (or for a return to them), it is highly desirable that many initiatives along these lines will be launched in the years to come.
Regioneo: A winning solution for producers and consumers
Regioneo supports producers in setting up direct sales by offering them a range of intuitive and efficient e-commerce platform. This solution makes it easy to offer their products to consumers by creating the offers of their choice.
A dedicated website and management application facilitate logistics and order taking.
For consumers, all they have to do is select the anti-waste basket of their choice, then go to the point of sale once it has been made available by the producer. It's a simple way to get fresh, high-quality fruit and vegetables easily, while supporting local, sustainable and committed production.
With Regioneo, With direct sales, producers and consumers benefit from an innovative alternative, where quality, freshness and fair remuneration are at the heart of all exchanges. Adopt direct sales and take part in more responsible consumption!
