This online ordering platform aims to combat food waste by putting good-to-eat products back into the distribution chain.
Consuming better and reducing food waste: that's the winning bet of Bene Bono. Founded in 2020 by Sven Ripoche, Grégoire Carlier and Claire Laurent, this platform enables people to buy organic fruit and vegetables that could not be sold in a traditional setting (poor size or visual defects, for example), as well as grocery products. Customers sign up, put together their basket and have it delivered to their home or to a relay point every week.
Bene Bono has gone against the norm, where everything has to be beautiful and appetising, by focusing its offer on products rejected by traditional distributors, and has taken the gamble that the public will be there to consume products of such high quality on a more sustainable basis.
The gamble looks set to succeed. With over 30,000 baskets delivered each week, the site raised €10 million at the beginning of the year to accelerate its development and pursue its objective of reducing food waste.
This is an ambitious goal, because the environmental impact of food is considerable. In Europe alone, it is estimated that nearly 89 million tonnes of food are thrown away or lost.
Consumers are more aware of climate and environmental issues, and are increasingly turning to new solutions such as Beno Bono to help them buy better and eat more sustainably.
To find out more, click here: https://benebono.fr/
