This online ordering platform aims to combat food waste by putting good-to-eat products back into the distribution chain.
Consommer mieux et réduire le gaspillage alimentaire, c’est le pari gagnant de Bene Bono. Fondée en 2020 par Sven Ripoche, Grégoire Carlier et Claire Laurent, cette plateforme permet d’acheter des fruits et légumes bio qui n’auraient pas pu être vendus dans un cadre traditionnel (mauvais calibre ou défaut visuels par exemple) ainsi que des produits d’épicerie. Les clients s’inscrivent, confectionnent leur panier et sont livrés chaque semaine chez eux ou dans un point relais.
Bene Bono has gone against the norm, where everything has to be beautiful and appetising, by focusing its offer on products rejected by traditional distributors, and has taken the gamble that the public will be there to consume products of such high quality on a more sustainable basis.
The gamble looks set to succeed. With over 30,000 baskets delivered each week, the site raised €10 million at the beginning of the year to accelerate its development and pursue its objective of reducing food waste.
This is an ambitious goal, because the environmental impact of food is considerable. In Europe alone, it is estimated that nearly 89 million tonnes of food are thrown away or lost.
Consumers are more aware of climate and environmental issues, and are increasingly turning to new solutions such as Beno Bono to help them buy better and eat more sustainably.
To find out more, click here: https://benebono.fr/
