This online ordering platform aims to combat food waste by returning edible products to the supply chain.
Bene Bono’s winning strategy is to encourage better consumption and reduce food waste. Founded in 2020 by Sven Ripoche, Grégoire Carlier and Claire Laurent, this platform allows customers to buy organic fruit and vegetables that could not be sold in a traditional setting (for example, due to incorrect sizes or cosmetic flaws). (e.g. incorrect sizes or cosmetic flaws), as well as other food products. Customers sign up, put together their basket and have it delivered to their home or to a collection point every week.
Contrary to the norm, where everything is expected to look attractive and appetising, Bene Bono has focused its range on products that are rejected by traditional retailers, and has taken a gamble on the public’s willingness to consume high-quality products in a more sustainable way.
The bet seems destined to be successful. The site boasts over 30,000 baskets delivered every week and at the start of the year raised €10 million to accelerate its development and pursue the goal of reducing food waste.
This is an ambitious goal, as the environmental impact of food is considerable. In Europe alone, it is estimated that almost 89 million tonnes of food are wasted or lost.
Consumers are becoming more aware of climate and environmental issues, and are increasingly turning to new solutions such as Beno Bono to shop more responsibly and help create a more sustainable food supply.
For further information: https: //benebono.fr/
